They're all doing it!As a follow up to the last memo, we've received word today that Alexander McQueen (left) will be designing a line for Target just as Isaac Mizrahi is taking his final bow for the conglomerate. How exciting!!! ....umm...I mean for Alex, not for Isaac...
"The launch collaboration will be with Alexander McQueen, who will create a version of his McQ collection, called McQ Alexander McQueen for Target," said Sharon Edelson of WWD yesterday. "McQueen chose as his muse Leila Moss, the lead singer of The Duke Spirit, a British band known for mixing noise rock and grunge in the late Eighties and early Nineties. Moss’ style gave the line its rock ’n’ roll-punk vibe and hip-Brit accents."
Thus far, Target has introduced collaborative lines for the store from designers Proenza Schouler, Erin Fetherston, Luella Bartley, Richard Chai, Joy Gryson, Botkier, Behnaz Sarafpour and Rogan with over a $117 million dollar in revenue annually. And keep in mind that those numbers are only the numbers from these special designer projects (termed Go International), and have nothing to do with the rest of the stores revenue.
That's a lot of cha-ching for Target.
Will Leila Moss's (below) growing icon bring more?
It has been released that the line will include knitwear, dresses, accessories and denim, as well as outwear for woman. The men's line will have denim, outwear, and knits also. Unfortunately, we don't have prices or pics for you yet.So sorry...stay tuned. But until then, definitely check out the McQ line at shopbop.com. I'm loving this dress:


1 comment:
I don't like the McQ Kimono. In my eye it is boxy andshapeless. I always think of kimonos as form fitting and feminine. BUT I love your Tory Burch shoes, definitely envious!
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